Four in 10 Americans to Buy Thanksgiving Groceries Online
More than 40 percent of Americans plan to shop online for some or all of the groceries needed for their Thanksgiving or holiday meal, more than twice as many as in 2017, according to RichRelevance’s Digital Grocery Survey: 2018 Holiday Edition. Amazon is the top online grocery destination for shoppers, followed by big-box retailers such as Walmart and Target, and traditional supermarkets like Safeway and Kroger. The top Thanksgiving items consumers plan to purchase online are bundled ingredients for side dishes, canned items like cranberry sauce, and beverages including alcohol. Turkey and frozen/pre-made desserts are the least likely to be purchased online.