Survey: Nearly 50% of U.S. Consumers to Shop Online for Thanksgiving Groceries

The number of consumers purchasing grocery items online for their Thanksgiving meals will more than double this year, with 44 percent buying online compared with 20 percent last year, according to the Digital Grocery Survey: 2018 Holiday Edition from RichRelevence, a leader in experience personalization.

Amazon dominates as the top online grocery destination for shoppers (57 percent), followed by big-box retailers such as Walmart and Target (48 percent). Traditional supermarkets like Safeway and Kroger will attract a significant ― but smaller ― number of online shoppers (30 percent) this holiday.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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