Clarifai and RichRelevance Team Up to Enhance Experience Personalization with Visual AI

New tech alliance extends RichRelevance Xen AI™ platform with Clarifai’s visual recognition models to advance digital shopping experience 

New York and San Francisco, November 5, 2018Clarifai, the leading visual recognition AI company, and RichRelevance, the global leader in Experience Personalization, today announced a strategic alliance to extend RichRelevance’s Xen AI with Clarifai’s visual AI models to deliver a comprehensive, full-spectrum suite of AI personalization strategies. Available to retailers and brands starting today, the joint solution enables digital leaders to tap into deep learning and visual AI to deliver new, innovative digital shopping experiences that incorporate visual inputs and concepts to drive engagement and revenue growth.

“We’re committed to bringing our clients the cutting-edge AI capabilities they need to exceed customer expectations,” said Raj Badarinath, VP of Marketing and Ecosystems at RichRelevance. “Our ecosystem strategy is to bring together the specialists in the broad personalization AI market under one umbrella, enabling both customer and partner data science extensions. This partnership with Clarifai extends our Xen AI platform with state-of-the-art visual AI for today’s shoppers. Now brands and retailers have everything they need – from user behavior to deep learning AI – in a single platform to deliver the most relevant shopping experience.”

According to a recent Gartner study, 30% of digital commerce revenue growth will be attributable to artificial intelligence technologies by 2020. With the growing demand for breakthrough technology solutions to improve the shopping experience, the alliance brings together two leading AI innovators to create new opportunities for retail and beyond. Clarifai’s visual AI provides deep insights into the visual similarity of products in a catalog. These algorithms and insights will be available to RichRelevance Xen AI customers to enable real-time personalization strategies based on image similarity and visual concepts, blending with each customer’s history, preferences, context and real-time behavior.

Initial use cases with early adopters include visually similar product recommendations, image matching using the retailer’s current product catalog with external pictures taken via mobile or social sites such as Pinterest, and catalog enrichment.

 “As an AI leader in computer vision, we’re excited by the endless possibilities for AI to improve the online shopping and ecommerce experience,” said Matt Zeiler, Clarifai founder and CEO. “In July 2017 Clarifai partnered with West Elm to provide users with customized furniture recommendations based on their favorite styles on Pinterest, and our tech is driving a limitless array of similarly creative applications. We’re thrilled to announce our work with RichRelevance, a pioneer in the experience personalization space, and we look forward to helping the retail sector continue to innovate.”

About Clarifai

Clarifai is a leading artificial intelligence company that excels in visual recognition to help commercial and public enterprises solve real-world problems and accelerate the progress of humanity. Founded in 2013 by Matt Zeiler, PhD Machine Learning, Clarifai has been a market leader in AI since winning the top five places in image classification at the 2013 ImageNet Challenge. Its powerful visual recognition technology classifies and predicts more than three billion concepts in photos and videos every month, and provides AI solutions for West Elm, OpenTable, Trivago, Vevo, 9GAG, and many more. Clarifai is headquartered in New York City with an office in San Francisco.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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