John Lewis extend RichRelevance personalization deployment into their in-store Partner App

John Lewis Blog

John Lewis is one of just a handful of retailers innovating and introducing new technology in-store to improve the customer experience.

In 2017, John Lewis launched their Partner App as a key part of their Digital Strategy for their shops.  The aim of the Partner App was to enable their partners to better serve customers in-store through instant stock checking, ordering items, browsing the entire JL assortment, doing product comparisons and sharing products by email.

John Lewis recently enhanced the functionality of their Partner App by integrating the RichRelevance product recommendations to improve the relevance of recommendations made to customers via their Partner App.  Utilizing the RichRelevance AI-driven recommendations, the Partner App provides partners with a direct route into cross-sales during their conversations with customers, e.g. knowing which is the correct wall bracket for a television or the appropriate software for a laptop.

Lara Ellis, Product Owner of the Partner App at John Lewis commented “Feedback from users so far has been extremely positive and we can see that the new component has seen tens of thousands of interactions since being released less than a month ago. This means our customers are experiencing a higher quality of service as they are steered towards the right products faster.”

John Lewis has been a RichRelevance customer for 6 years, utilizing personalization software across their website, mobile and email channels, and also making use of RichRelevance Personalization Consultancy to support the trading, merchandising and technical teams to get the most from the solutions.

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ABOUT Harriet Fletcher
Harriet is Director of Marketing in EMEA for RichRelevance and is responsible for all marketing activities across the region.
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