Voice Commerce Holds Promise, Yet Shoppers Are Skeptical

According to a May 2018 survey by RichRelevance, 30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.

Not surprisingly, younger internet users are more likely to shop by voice than the average. The figures for shopping or purchasing via voice rose to 43.3% among ages those ages 18 to 29 and 38.5% for ages 30 to 44.

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ABOUT THE AUTHOR

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers such as Barneys New York, Marks & Spencer, and Office Depot. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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