Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa

RichRelevance’s survey suggests that voice-enabled shopping is still in its infancy, and that consumers still feel more comfortable with being able to see images of products before making a purchase. Tech giants like Amazon, Apple, Google and Microsoft should be discouraged at survey results that show 63% of consumers don’t expect them to “eventually get it right” when it comes to voice-enabled shopping. But at least a younger generation of shoppers shows more willingness to use voice search. Almost half (43%) of people ages 18 to 29 have used voice search, compared with 30% overall. Young adults said they use Apple Siri (20%), Google Assistant (17%) and Amazon Alexa (11%) to shop.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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