Consumers Use Siri, Alexa for Daily Tasks, Not Shopping

Don’t underestimate the power of a good search bar. According to a survey conducted by personalization platform RichRelevance, consumers continue to opt for good, old-fashioned search functions for their shopping experiences — not voice-activated assistants like Apple’s …

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ABOUT THE AUTHOR

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers such as Barneys New York, Marks & Spencer, and Office Depot. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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