70% have not tried voice-assisted shopping
A recent RichRelevance survey shows that search capabilities are an important element for online shopping, yet retailers are struggling to make this a positive experience across all devices. Especially in the realm of voice-assisted shopping, consumers are skeptical of using this method for beginning the shopping journey.
Yet search is such an integral part of the shopping experience, as sessions using search account for almost half, 45%, of all e-commerce revenue. And as Mike Ni, CMO of RichRelevance says, “commerce has risen to the top of retail buzz,” but voice search is still in its infancy.