RichRelevance & Office Depot To Present on AI-Infused Marketing at IRCE 2018
San Francisco, CA – May 31, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that RichRelevance CMO Mike Ni will present insights and best practices on the cutting-edge of AI next week at IRCE 2018. The 30-minute session, titled AI-Infused Marketing, will also feature Office Depot’s Donna Holt in a first-ever look at how the retail leader is using personalization AI to drive engagement.
WHO: Mike Ni, CMO, RichRelevance | Donna Holt, Sr. Ecommerce Manager, Office Depot
WHAT: AI-Infused Marketing
WHEN: Thursday, June 7: 1:15 – 1:45 pm CT
WHERE: Skyline Ballroom E, McCormick Place West, Chicago
WHY: Attendees will learn how to use AI to fuel immediate marketing results
HOW: Ni will share successful AI strategies across RichRelevance’s client base, including L’Oreal and Barneys NY, that illuminate the drivers of AI, key marketing use cases, and how AI can help deliver branded, personalized experiences at every stage in the customer journey.
Holt will share Office Depot’s success at merging human and machine intelligence in marketing, including how the company is bringing its own data science and brand expertise into personalization AI to deliver a highly engaging commerce experience to every customer.
“AI is not an if, but a when,” said Ni. “Marketer need AI to take advantage of the intersection of rich data and interaction points to scale business insight and take actions that drive profitable revenue. Brands have a tremendous amount to learn from Office Depot and other early adopters of the next wave of AI – transparent, self-driving and across every touchpoint. This is a must-attend session for anyone who needs the full spectrum of AI to meet a range of customers, contexts and touchpoints.”