Study cites barriers to online grocery shopping

About 45% of consumers have ever shopped for groceries online, and 60% of those say they have rarely done so, according to a new survey from RichRelevance.

The survey found that the biggest barrier to shopping online is that shoppers don’t trust others to pick the best or freshest items, a factor cited by 53.7% of respondents who have not shopped online. Another 44.3% said they don’t want to pay for delivery.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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