Beyond Amazon: Solving 3 core B2B personalization challenges

Personalization presents a set of unique challenges for B2B companies, particularly because B2B customers tend to ‘procure’ rather than ‘shop’ for goods.

A recent news item just placed Amazon.com Inc.’s revenue above the gross domestic products of oil-rich Algeria and Qatar. And Amazon’s footprint is set to grow even larger as the largest U.S. online retailer makes a big push into B2B commerce. In addition to its “Back to Business” campaign, Amazon just announced its own delivery service for businesses that seeks to undercut UPS and FedEx on price.

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ABOUT THE AUTHOR

As VP of Industry Marketing, Christina is focused on developing a multi-vertical marketing vision to expand RichRelevance into new markets. Christina brings over 15 years of marketing, sales and customer success experience helping leading brands deliver iconic experiences while delivering on their strategic business goals.

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