RichRelevance Appoints Amanda Berger as Chief Customer Officer

Seasoned Technology Executive To Lead Customer Success Organization, Helping Brands and Retailers Accelerate Digital Revenue Growth Via Experience Personalization

San Francisco, CA – Feb. 22, 2018 – RichRelevance, the global leader in experience personalization, today announced that Amanda Berger has been appointed Chief Customer Officer. In this role, Berger will drive RichRelevance’s continued commitment to customer success as an increasing number of retailers and brands turn to RichRelevance to grow their business and deepen customer engagement through memorable personal experiences.

By organizing the Professional Services, Support, and Customer Success Management teams together under a global CCO, RichRelevance is aligning its expert resources to focus on helping customers accelerate digital revenue growth through experience personalization. This new organization brings together experience from working with the world’s largest and most cutting-edge brands and retailers across industries, amassing a unique set of skills and expertise from optimization, brand engagement, to digital and customer experience transformation. Berger brings over 20 years building and running highly successful consulting and customer service organizations focused on implementing methodologies that help customers adopt innovative technologies to optimize business processes.

“In today’s Experience Economy, every B2C and B2B company must compete on the experiences they provide their customers,” said Carl Theobald, President and CEO of RichRelevance. “Our mission is to accelerate our customer’s digital revenues by enabling them to transform every digital interaction into a personal experience.  To help deliver on our mission, I’m thrilled to have Amanda take on this essential new role.  She brings tremendous experience and passion for helping customers achieve successful outcomes.”

“RichRelevance is a valued partner who proactively brings not just best-in-class personalization solutions, but also expertise to help us achieve customer experience transformation and real business results,” said Build.com Product Manager, Erica Spangler.

Launched in January 2018, RichRelevance Experience Personalization introduces a new way of thinking about personalization and provides a clear roadmap to evaluate and advance personalization initiatives towards individualization. RichRelevance is unveiling several new customer success resources to accelerate Experience Personalization success, achieve business results and leverage best practices from some of the most innovative and successful brands and retailers in the world.

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ABOUT THE AUTHOR

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers such as Barneys New York, Marks & Spencer, and Office Depot. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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