Goodbye Summer, Hello Holidays

Yes, there is Black Friday and Cyber Monday and even Super Saturday, but the real question is are you ready?

As we’ve seen in past years, Black Friday and Cyber Monday have given way to extended week or even month-long sales, resulting in more shopping over the course of the entirety of November and December.  While traffic may still spike on those hallmarked days, we now know to expect revenues to be dispersed over the holiday season. This gives brands and retailers even more opportunities to engage and convert shoppers.  With more touchpoints (and time to shop) than ever before, gearing up for the holidays is as complex and complicated as it’s ever been.  With that in mind, here are a few tips on how to best leverage your personalization platform this holiday season:

1. Focus On Content, Campaigns & Inventory

Create larger catalogs of content and source larger quantities and varieties of products that you, the tastemaker, believe your consumers will love. With more options to choose from your personalization platform can ensure that the right content and the best product will find the perfect person. When you let your personalization platform do the work, you can stop worrying about when, where or what and deliver the best possible experience.

2. Consider Engagement Not Just Conversion

While sales are always top of mind, today’s consumer values a great experience, even during the holidays. Consider the experience you are offering your consumer and how incorporating personalization to places like the cart page or the homepage might enhance an experience and even driven more of that revenue you’re looking for. When you think engagement-first, time to discovery often decreases and consumers will thank you with conversion and loyalty.

3. Trust The Experts

Focus on what you know best and outsource the rest.  We have a team of personalization consultants who work across 200 global brands as an extension of your team to guide you through a successful holiday season and beyond.  This allows you to focus your time on other operational needs and maximize the ROI on your personalization platform.

Want to learn more about holiday readiness and how personalization can help? Join our webinar to score some quick tips on how to engage and win over customers during the 2017 Holidays? Join us on September 20th at 8am PT for ‘Tis the Season to Optimize, registration information can be found here.

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ABOUT THE AUTHOR
As Sr. Director of Solution Engineering at RichRelevance, Bertrand leads a team of personalization experts in partnership with our retail and brand customers. His team maps unique business and architecture requirements in order to achieve a customer centric approach through personalization. Bertrand brings over 10 years of experience in omnichannel commerce and innovative technologies within CPG and retail. He uses his digital expertise to bring the consumer closer to the product through ecommerce, big data/ machine learning, and augmented reality solutions. During his tenure at RichRelevance, he has helped to roll out personalization programs for iconic brands such as L’Oreal, Barneys New York, Michael Kors, Samsung, CDW.
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