Holiday Season Readiness Guide for Online Retailers

Black Friday is four months (and some change) away and retailers who have not yet turned their attention to peak spending season should do so now.

While it is not the time for major redesigns or replatforming, there is ample time to shore up security, optimize forms, consider alternative payment methods, cater to customers’ expectations and set up shipping options.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers such as Barneys New York, Marks & Spencer, and Office Depot. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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