AR v VR the Battle for Tech Dominance in Retail

The widely-anticipated launch of mainstream virtual reality (VR) headsets has been somewhat underwhelming for many who touted it as the next revolution in technology. Many retailers and retail analysts thought it had the potential to completely change the way we shop, and tech giants like eBay, Alibaba and Google have all invested heavily in early attempts to integrate VR into the retail world.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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