Nielsen Collaborates with RichRelevance to Bring New Retail Personalization Capabilities

Retailers can now provide consumers with improved personalized content, product recommendations and search results on mobile devices and online.

New York, NY – February 6, 2016 – Nielsen (NYSE: NLSN) today announced an integration with RichRelevance through the Nielsen Marketing Cloud that enables retailers to deliver highly personalized ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalized content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.

READ MORE
Share :
ABOUT THE AUTHOR
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $20 billion in sales for its clients, which include Office Depot, Darty, and Marks & Spencer. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts

Leave Your Comment