Study: 58% of shoppers say deal days like Black Friday don’t matter

Consumers are less annoyed with holiday merchandise alongside Halloween goods, according to a new survey.

The Christmas creep is not your cousin Eddie in a too-tight Rudolph sweater with an eggnog mustache.

Christmas creep refers to holiday-related sales and products appearing earlier each year online and in stores. Several retailers, such as Sam’s Club, The Bon-Ton Stores Inc. (No. 169 in the Internet Retailer 2016 Top 500 Guide) and Target Corp. (No. 22), are rolling out Black Friday deals before Thanksgiving, even though Black Friday occurs on the day after Thanksgiving.

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