Redesign site search to boost findability and sales

Shoppers with intent to buy only find what they are looking for half the time. That’s not good enough.

Amazon has one. So does Saks and Michael Kors. The search box—nestled at the top of the home page or hidden in the upper right corner—is an essential feature of retailers across the Internet Retailer 100, 500 and 1000.

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This post was written by Diane Kegley

ABOUT Diane Kegley
As Chief Marketing Officer, Diane is responsible for driving global demand and visibility for RichRelevance’s personalization and brand advertising opportunities – including corporate marketing, public relations, analyst relations, brand strategy, client marketing, advertising and business development. Diane has spent the last 20 years leading multichannel marketing, media and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. To view Diane's full profile, click here.
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