Retailers are using a 'creepy' method to keep tabs on customers
The retail industry is struggling, especially as consumers shift to shopping online.
A Morgan Stanley report from May claimed that by 2020, Amazon would hold 19% of the apparel market share.
Retailers are desperately trying to figure out how to salvage sales and get people into their stores.
One way they’re doing that is by trying to making shopping more “personal” and tech-savvy.