Leading Marketplace gives RichRelevance Top Review

I wanted to highlight a particularly interesting case study of RichRelevance customer, PriceMinister. The second most visited ecommerce site and leading marketplace in France, PriceMinister, part of the Rakuten Group, was looking for a personalisation platform to help improve their commercial performance and give them a competitive edge.

PriceMinister turned to RichRelevance in 2012 because they needed a scalable and robust personalisation engine to cope with one of the broadest product catalogues (up to 200 million products) and 15 million visitors per month to their website.

After A/B tests showed a much greater engagement of visitors with the RichRelevance personalised recommendations verses their incumbent provider, plus a 1.5% revenue lift, PriceMinister implemented the RichRelevance Recommend™ solution.

Wanting to ensure they were practicing as much personalisation as possible, PriceMinister went on to utilise the help of one of the RichRelevance personalisation consultants to run optimisation tests in order to further improve performance. As a result they’ve maximised the amount of personalisation opportunities that can occur across their various customer touchpoints (web, email, mobile, etc.).

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ABOUT THE AUTHOR

Harriet is Director of Marketing in EMEA for RichRelevance and is responsible for all marketing activities across the region.

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