Lights that track you are cool, not creepy

It’s a sobering paradox of today’s connected digital world: technology that eases our daily lives also comes with its potential dark side. We gaily click away to buy, browse, carouse, collaborate and entertain. In the process, we give away astonishing amounts of personal information that could easily fall into the wrong hands.

And so it is that here at Lux we often pause and reflect on the ramifications of the fledgling internet of things in which LED light networks are the backbone of an information infrastructure, helping to gather and transmit data on everything from people’s location to traffic and parking conditions to shopping patterns to air quality and temperature.

Read more

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts

Leave Your Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.