Shoppers rate in-store personalisation tactics from cool to creepy

UK consumers welcome most in-store personalisation and offers but reject facial recognition technology, according to a new survey of 1,000 people.

The Creepy or Cool? Survey has been carried out by personalisation specialist RichRelevance. It finds that 72 per cent of UK consumers find personalisation of product recommendations based on purchasing habits to be cool. Shoppers also welcome location-based personalisation in-store, with 63 per cent giving that a cool rating.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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