Retail Touch Points – The Line Between ‘Creepy’ And ‘Cool’ Is Quite Thin

When ever we cover personalization and new technology at Retail TouchPoints, we always have to discuss the “creep factor.”

You know the “creep factor.” It’s that moment when a brand or retailer goes completely over the line…they stop being helpful and just end up skeeving you out.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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