Direct Commerce – Lingerie shopping becomes more intimate at figleaves.com
figleaves.com is using RichRelevance’s Recommend solution to deliver shopper-specific, data-driven product recommendations for each customer interaction across any channel. Through Recommend, figleaves.com will be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall shopping experience for consumers.
Matthieu Chouard, EMEA VP & general manager at RichRelevance, said:“figleaves.com has always put its customers at the heart of its business. Shopping for lingerie online can be stressful and confusing, but the figleaves.com team has a lot of expertise that can help customers quickly and easily find the products, styles and sizes they want. With personalised recommendations, customers are guided through the online catalogue based on their individual preferences.”