Salon Magazine – BLOG: 2015 retail technology predictions from RichRelevance
RichRelevance is the global leader in omnichannel personalisation. Ranked number one for personalisation in both the US and EMEA, RichRelevance is used by more than 200 multinational companies to create a data-centric, single view of the shopper, delivering the most relevant experiences across web, mobile and in store.
Graeme Collins, head of marketing EMEA at RichRelevance, offers his predictions on what retailers can expect to see in customer experience management in 2015.
The biggest trend in customer experience management in 2015 has been mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate customer experience to keep shoppers engaged. Only by serving the changing needs, preferences and behaviour of the customer, will retailers and brands be able to meet today’s hyper-connected consumers on their terms, across all channels of interaction.