Digital Marketing Blog Europe – Le salon NRF à New-York comme si vous y étiez par Catherine Barba

Du 11 au 14 jan­vier, Cather­ine Barba par­ticipe au NRF Big Retail Show, le plus grand salon mon­dial du retail, sorte de CES East coast pour le com­merce. 25 000 par­tic­i­pants, des mil­liers de stands, des dizaines de pan­els, con­férences et autres ate­liers autour du futur du com­merce : de quoi faire un sacré plein de nou­veautés, d’innovations et de bonnes idées ! Adobe l’a chargée d’une mis­sion très spé­ciale : y tra­quer pour eux le meilleur des inno­va­tions e-commerce et retail, les ten­dances mar­ket­ing 2015, les nou­veaux ser­vices pour booster la sat­is­fac­tion client en ligne ou sur point de vente, les start-ups qui décoiffent.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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