Retail Times – RichRelevance launches Relevance Cloud to deliver personalised customer experiences for mobile, web and store
RichRelevance, a global leader in omni-channel personalisation, has unveiled the Relevance Cloud, a personalisation solution for retail. Delivered as a scalable, secure service, the Relevance Cloud combines all the core personalisation capabilities marketers need to deliver a winning customer experience in today’s complex, mobile-first retail environment, the company reports.
“Personalisation is core to the customer experience, bringing together customer, product and context into a unified marketing engagement,” said David Selinger, CEO of RichRelevance. “The Relevance Cloud puts nearly a decade of data sciences and personalisation innovation into the hands of marketers so they can bring existing programs into lockstep and create entirely new customer experiences. The Relevance Cloud manages the heavy lifting so that retailers can focus on what they do best: designing differentiated experiences that speak to shoppers based on who they are.”