Retail Times – RichRelevance launches Relevance Cloud to deliver personalised customer experiences for mobile, web and store

RichRelevance, a global leader in omni-channel personalisation, has unveiled the Relevance Cloud, a personalisation solution for retail. Delivered as a scalable, secure service, the Relevance Cloud combines all the core personalisation capabilities marketers need to deliver a winning customer experience in today’s complex, mobile-first retail environment, the company reports.

“Personalisation is core to the customer experience, bringing together customer, product and context into a unified marketing engagement,” said David Selinger, CEO of RichRelevance. “The Relevance Cloud puts nearly a decade of data sciences and personalisation innovation into the hands of marketers so they can bring existing programs into lockstep and create entirely new customer experiences. The Relevance Cloud manages the heavy lifting so that retailers can focus on what they do best: designing differentiated experiences that speak to shoppers based on who they are.”

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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