Direct Commerce – Monsoon Accessorize uses multichannel data to enhance customer offers

Monsoon Accessorize is using multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer. Establishing itself as the leader in offline personalisation, Monsoon Accessorize is providing highly targeted product recommendations and offers via emailed receipts across its 321 UK stores.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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