Fierce Retail – 72% of millennials plan to use mobile phones to shop this holiday

The use of mobile in holiday shopping is much higher for millennial consumers than older demographics. According to new research from RichRelevance, three out of four millennials plan to use their mobile phone to shop this holiday, compared to 54 percent of middle-aged respondents.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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