Entrepreneur – Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company

My experience with Jeff Bezos changed me forever.

In 2003, Amazon hired me directly out of Stanford. I initially turned down six separate offers until management coaxed me into running the company’s Customer Behavior Research group focused on data-mining research and development. Upon arrival in Seattle, I was bounced around from one manager to another, including working directly with Bezos himself.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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