RichRelevance and Tapad Team Up to Advance Retail Advertising
Strategic alliance allows brands to find and engage audiences on smartphones and tablets as they research and purchase products on retail sites across devices
San Francisco, CA – July 23, 2014 –– RichRelevance®, the global leader in omnichannel personalization, and Tapad, the leader in cross-device marketing technology, today announced a strategic partnership to deepen retail advertising engagement and drive new levels of performance. The partnership unites two of the most innovative technology providers to provide brands with the ability to reach and influence consumers while they are actively making purchase decisions – at home, on the go, in the store, and across any device.
“Tapad and RichRelevance provide highly complementary strategies to fuel a compelling, consistent and high-quality consumer experience,” said David Selinger, CEO of RichRelevance. “This partnership gives brands new ways to connect the most relevant content with target audiences across any device and continue to optimize every customer touchpoint.”
RichRelevance’s unique retail advertising solution suite – Shopping Media – leverages the company’s award-winning omnichannel personalization technology to present consumers with the most relevant promotions, offers and content in real time as they research and complete purchases. With this partnership, Tapad will enable Shopping Media brands to connect in new ways with the same high value audiences across smartphones and tablets.
The partnership improves both brand- and performance-based campaigns by driving the shopping experience when a consumer is actively making a purchase – at the scale of global retail. It also extends the value of RichRelevance’s recently announced Relevance in Store, a strategic initiative that helps retailers create in-store personalized experiences for consumers based on a single, unified view of the customer.
Tapad is best known for its groundbreaking cross-screen technology, housed within its proprietary Unify platform. Unify’s device data management system is the Tapad Device Graph and contains one billion devices “unified by Tapad™.” RichRelevance ranks #1 for personalization in both the US and EMEA, and continually introduces new strategies and capabilities that turn data into a differentiated consumer experience for more than 175 leading retailers and brand across the globe.
“Tapad and RichRelevance share a commitment to a consistent, unified customer experience that benefits brands and consumers,” said Tapad CEO, Are Traasdahl. “The combination of Tapad’s cross-device data and RichRelevance’s personalization infrastructure provides exciting new opportunities for brands to talk to target audiences at the right time, in the right place and in the way that is most relevant to each consumer.”
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”