Sweaty Betty ups its game to deliver personalised shopping experience for customers
Sweaty Betty customers to benefit from meaningful product recommendations when shopping online, powered by RichRelevance
Reading, UK, 23rd October 2013: RichRelevance®, the global leader in omni-channel personalisation, today announced it will add women’s boutique fitness retailer Sweaty Betty to its growing list of leading British retail customers. Sweaty Betty selected RichRelevance to deliver dynamic e-commerce personalisation, which will drive sales and increase customer engagement.
By integrating RichRelevance’s personalisation technology online, Sweaty Betty will be able to cross reference shopping behaviour with data on fitness-wear products, the type of activity products are best suited to, brands available and product specifications to create a more customer-centric user experience. Visitors browsing the site will now see product recommendations, which adjust in real-time and provide each customer with suggestions relevant to their own specific fitness needs.
“At a time when consumers have an increasing range of sportswear options at their fingertips, Sweaty Betty felt that a customer-centric, personalised e-commerce strategy was essential to the development of their business” said Darren Hitchcock, vice president of UK and Europe, RichRelevance.
“Where the growing range of options available to consumers online can sometimes cause frustration, personalisation builds trust and loyalty by providing a streamlined and efficient online shopping experience, which is specifically tailored to individual customers” continued Hitchcock.
RichRelevance’s approach to personalisation is the only one on the market that uses 100 independent algorithms (recommendation types) and then determines, in real time, which is best suited to a particular customer’s needs.
“The ability to capture and maintain the attention of customers is more challenging than ever before. We are constantly looking for opportunities to deliver a best-in-class online experience to help us stand out from the crowd. Moving further towards a personalised online experience was a natural next step for Sweaty Betty, as we aim to reflect and amplify our award winning in-store customer service on our Digital Flagship. We chose RichRelevance to help us deliver a more personal shopping experience as they intuitively understand our brand and how we can translate this very personal experience into the online space.” says Aalish Yorke-Long, Head of Ecommerce, Sweaty Betty.
RichRelevance is the global leader in omni-channel personalisation. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit www.richrelevance.com.
About Sweaty Betty
Born in the heart of London’s Notting Hill, Sweaty Betty has been ensuring style meets performance in women’s fitness clothing for over 13 years. The aim is to ‘inspire women to find empowerment through fitness’. Now with over 30 Sweaty Betty boutiques around the UK, including concessions in world famous department stores Harrods and Selfridges, Sweaty Betty active wear has become synonymous with innovative, feminine designs for enhanced performance.