CNBC – Social Media and Retail: A Sign of Things to Come?
By Christina Scolaro | Big Data Download – Fri, Apr 12, 2013 11:56 AM EDT
Social media sites still play a role in only a small portion of online retail sales, but even in the early going merchants can learn a thing or two about what motivates social media users to make a purchase, and why.
A study from software company RichRelevance analyzed 1.5 billion shopping sessions from November 2012 to April 2013. Sessions are defined as clicks that come from a social networking recommendation—users that went to a retailer’s website through Facebook or Pinterest, rather than originating from the retailer itself.