RichRelevance CMO to Moderate Personalization Panel at Shop.org Online Merchandising Workshop
Diane Kegley joins Office Depot and evo to discuss how personalization has evolved to meet the increasingly sophisticated online shopper.
San Francisco, CA – July 16, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that CMO Diane Kegley has been selected by Shop.org, the world’s leading digital retail community, to speak at the Shop.org Merchandising Workshop. Kegley will join speakers from Office Depot and evo to discuss their experience pioneering new forms of personalization across their businesses, as well as the latest trends and best practices in use today. The panel entitled “Personalization Never Goes Out of Style” takes place on July 18 at 11:30 a.m. PST at La Costa Resort and Spa in San Diego, California.
“Consumers are changing the way they research and shop online, with digital channels increasingly playing a role in the shopping equation,” said Kegley. “One of the most crucial pieces of that equation is providing a dynamic, customized shopping experience—something that personalization is uniquely equipped to fulfill. I’m excited to join these retailers and the Shop.org community in a dialogue on personalization and what the future holds.”
Moderated by Kegley, the panel will provide an actionable view of how personalization has evolved from the early days of Amazon.com’s introduction of recommendations. The discussion will focus on the role of personalization in today’s environment and its potential for the future, highlighting best practices attendees can leverage as changing consumer behavior reshapes the retail environment.
About Shop.org Online Merchandising Workshop
Each year, in beautiful southern California, digital retail merchandisers gather to gain insight into the many facets of effective merchandising and website conversion. Over the course of two and a half days, 300 attendees listen to inspiring keynote speakers, review tactics in detail-focused breakout sessions, share new ideas in roundtable discussions and network.
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.