Online Strategies Magazine — “Fufilling the Product Recommendations Promise”

by Darren Vengroff

Online product recommendations have been around for almost as long as e-commerce itself. Most online retailers today offer some type of product recommendations on their sites, with research proving that presenting shoppers with items that fit their interests boosts sales and increases customer satisfaction. But the truth is, many retailers are not doing all they can with recommendations; they plunk them down on product pages, do little to monitor performance, cross their fingers and just hope the recommendations work to boost sales a bit. Often, there is an initial spike in conversion, but performance tends to fizzle out after a few months.

However, there are simple ways to make recommendations work better–proven tactics that not only drive a greater initial lift than standard recommendations, but also create a lasting and sustainable lift over time.

Continue reading at Online Strategies Magazine

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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