With the huge success of the Personalization Summits in London and New York, we had so many of you request that we bring the best practices, game changing ideas, and ability to network closer to you. Bringing back the much anticipated Personalization Practices on the road Near U! Personalization @Practice brings together our experts, product managers, and most importantly, you and your peers, to learn, walk through pragmatic examples, and be inspired by how we continue to innovate around customer data management and data science to craft your iconic experiences. You’ll certanly get to meet and work through ideas with your personalization community. You will leave with the materials, ideas, and strategies to help you drive your digital growth, customer engagement, and ultimately, relevance that drives long term relationships.
PRAGMATIC PERSONALIZATION PRACTICES
Learn from the experts, as well as each of you who do this every day. Learn the latest on best practices, tips and tricks ... including getting ready for the holidays, and break down example uses cases.
Hear directly from our experts and product team on getting the most out of your tools, but also how RichRelevance continues to bring practical innovation to your fingertips, including cool new toys you are getting in your bag today, and it's not even the holidays yet!
Connect with your fellow personalization peers, share ideas, and set in motion the ability to continue the conversation well past this event.
Becoming the #1 in personalization – Advanced use cases, thought leadership and features to leverage
Going beyond standard recommendations
– Understanding the engine for strategy selection – Experience Optimizer – How and why you should use our new recommendations engine – Experimenting beyond standard strategies & messaging – Examples of typical good business rules – When to use rules vs AI? – Data Science Workbench – Creating new strategies for your business needs – Natural Language Processing – What it is and why you should use it – Customer Preference Center as a 1-1 digital assistant for your shoppers – DEMO: Experience Browser – How to use and why
NETWORKING BREAK Creating even more powerful experiences:
– DEMO: Introducing Experience Designer and Dynamic Experiences – Advanced Engage usage – Customer use cases and CTR vs RPS optimization – Finding the right sorting for each category – Our best practises and tips
LUNCH Leveraging cross platform functionality:
– Multi Variable Testing for your business – What you should optimize using MVT and why – Overview of the upcoming Dashboard and new reports
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.