The enRICH Personalization Engine is a state-of-the-art solution for the next generation of eCommerce, developed by the architects of Amazon.com’s recommendation technology to meet the unique needs of large scale retailers. enRICH combines the art and science of personalization into a sophisticated engine—powering industry leading personalization products that touch every point of the customer lifecycle—engagement, conversion and re-engagement—to drive conversion, increase revenue and build brand loyalty.

Technology

RichRelevance simultaneously deploys segmentation, product similarity and collaborative filtering to deliver a superior personalized user experience on a retailer’s website – and beyond.

Ensemble Learning:

The enRICH Personalization Engine is the first commercial application of Ensemble Learning. The approach is the only one that facilitates competition among 40 independent algorithms (recommendation types), wherein each makes use of different kinds of user behavior and catalog data. The enRICH engine then decides, in real time, which algorithm is best matched to a particular customer’s needs at a specific place and time. In contrast, most recommendation systems leverage one highly complex algorithm for use across the entire customer base.

Personalization and wisdom of the crowds:

enRICH doesn’t just depend on the wisdom of the crowds to make recommendations relevant to each customer. We also consider current and recent site activity in our recommendations, so that we serve as a real-time aid in the customer’s discovery process.

Frequent re-modeling (10-15 times a day):

This means that any products recommended via the enRICH Personalization Engine reflect the latest changes in inventory, merchandising, customer behavior trends, and more.

Adaptive learning:

RichRelevance’s response time to real-time intent and customer microtrends is unparalleled in the industry. As customers interact with recommended products, RichRelevance’s built-in feedback loops inform the system about the performance of products and recommendation types.

Integration:

The enRICH Engine enables retailers to integrate data from offline transactions with existing data on individual and group behavior in order to deliver more relevant recommendation types and content. The technology can also be integrated with marketing tools like email, site navigation, ratings and reviews, and more.

Extensible Technology:

RichRelevance is the only vendor to provide third-party developers with access to the data and technology necessary to create new applications that leverage consumer behavior to innovate groundbreaking new eCommerce products. Zugara, for example, has used the enRICH technology to create an augmented reality fitting room that allows shoppers to navigate through a personalized, taste-based view of clothing selected just for them. This introduces limitless possibilities for mobile and social networks that require user-based filtering and display of product catalog or ad inventories.

Industry Leading IT Infrastructure Supports Total Reliability

The design of enRICH's delivery engine is the result of collaboration between some of the industry’s brightest minds—responsible for building the corporate delivery infrastructures for Qualcomm, Akamai, and Hotmail, as well as key technologies at Amazon and Overstock. The recent winner of the 2009 Intel Premier IT Knowledge Awards for innovation, RichRelevance runs six state of the art, fully redundant and geographically load-balanced data centers to ensure the enRICH Personalization Engine has 100% uptime and delivers blazing fast recommendations, even during peak traffic. On the peak hour of the peak day last holiday season, we used only 25% of our capacity.

RichRelevance Dashboard

Merchandiser Controls

While the enRICH Personalization Engine does all the hard work—automatically personalizing each customer’s shopping experience with relevant recommendations—you, the merchandiser, have the power to control how and when items are featured by any of the enRICH products. The RichRelevance Dashboard allows merchandisers to achieve specific business objectives for individual products, brands, categories and page types, thereby “tuning” the enRICH Engine to optimize for revenue, conversion and profit. For example, retailers can easily account for high margin products, excess inventory, blackouts, product pairings, etc.

Analytics

The enRICH Engine’s unique architecture enables us to provide merchants with immediate, tangible feedback. Our enterprise-class site analytics tools provide precise insights into website traffic and the effectiveness of enRICH products on a retailer’s site. Modeled after industry leading analytics interfaces, the tools integrate easily with any web analytics platform. The user-friendly panel offers filtering options, graphs to visually identify trends, and easy export of reports in Excel format.