MultiChannel Convergence at NRF's Big Show

In a standing-room only session at the NRF Big Show recently held in NYC, Paco Underhill, CEO of Envirosell, author of “Why We Buy” and David Selinger, CEO of RichRelevance, explored the topic of multi-channel convergence and the challenges faced by retailers.

Learn more about this session in a brief re-cap from Multichannel Merchant.

Paco shares his thoughts on the state of multi-channel today on our blog, RichReads.

We're taking the story of cross-channel convergence on the road with Paco and David in March/April to New York, Chicago and San Francisco—if you would like to receive an advance invite, please drop a line to our marketing team: events@richrelevance.com.

Download our Latest SpeakGeek Tech Brief!

In Vol. 2 of  SpeakGeek we take you under the hood of the RichRelevance enRICH™ Platform, the core technology that fuels the RichRelevance line of personalization products, to show how it delivers not just the most powerful purchase recommendations available, but also expert personalized guidance during each stage of the customer lifecycle.   Please share this more “techie” paper with your IT team.  

Download the brief here.

Fashionista™ — the Virtual Dressing Room

Supporting our goal of bringing the best of the offline shopping experience online, our latest product is a webcam social shopping tool that combines augmented reality, motion capture, and personalized recommendations to deliver a completely differentiated online shopping experience. Fashionista is live on Tobi.com and has been covered by numerous media outlets including Huffington Post, Women's Wear Daily, and the San Francisco Chronicle. We were also honored to be selected to exhibit as one of NRF Big Show’s Innovation Stations earlier this month.

Check out the demo video on our Youtube channel!

Download a Fashionista overview

Meet Us There!

eTail West
February 22-25, Palm Desert CA

Retail Innovation & Marketing Conference
(Shop.org and RAMA)
March 2-4, San Francisco

Make sure to stop by our Innovation Station and check out the official demo of our new product "Fashionista"

More Company Buzz

RichRelevance and Paco Underhill's Envirosell, the retail research and consulting firm have partnered to offer multi-channel retailers a unique offer: to measure both online and in-store shopping experiences using comparable cross-channel data and metrics, identify problem areas and provide actionable recommendations.

Download joint offering overview

Brad Cerenzia
Senior Integration Engineer

Brad is an ecommerce veteran with more 13+ years' experience as an engineer, designer and usability specialist working with Microsoft, Marchex, Redfin.com, CVS.com, CleverSet, Zaaz and Amazon.com. During his over four years at Amazon he launched dozens of new stores and features across numerous verticals.

At RichRelevance, Brad's versatile experience—combining engineering+design+usability—enables him to bring fresh new perspectives that RichRelevance clients benefit from. For example, Brad has helped multi-bilion dollar merchants completely redesign and refresh their user experience by putting in place emerging trends while helping them avoid the pitfalls common to redesign initiatives. He has also trained several dozen merchants on how to take advantage of RichRelevance's merchandising tools.

As RichRelevance's resident movie star, Brad leverages his insatiable sense of humor not only in the office, but also in his side career as an actor. A member of the Screen Actors Guild, Brad can be found on stage in Seattle's theater scene or in the studio recording commercials, voiceovers and acting in indie films. At the RichRelevance's offices and beyond, Brad’s irrepressibly positive attitude has garnered him the nickname— “Happy Brad."