The enRICH Personalization Engine is a state-of-the-art solution for the next generation of e-Commerce.
The enRICH Personalization Engine is a cutting-edge technology solution, developed by the architects of Amazon.com’s recommendation technology to meet the unique needs of large scale retailers. enRICH simultaneously deploys segmentation, product similarity and collaborative filtering to deliver a superior personalized user experience on a retailer’s website – and beyond.
The enRICH Personalization Engine is the first commercial application of Ensemble Learning. The approach is the only one that facilitates competition among 100 independent algorithms (recommendation types), wherein each makes use of different kinds of user behavior and catalog data. The enRICH Engine then decides, in real time, which algorithm is best matched to a particular customer’s needs at a specific place and time. In contrast, most recommendation systems leverage one highly complex algorithm for use across the entire customer base.
Personalization and wisdom of the crowds
The enRICH Engine doesn’t just depend on the wisdom of the crowds to make recommendations relevant to each customer. We also consider current and recent site activity in our recommendations, so that we serve as a real-time aid in the customer’s discovery process.
Frequent re-modeling (10-15 times a day)
This means that any products recommended via the enRICH Personalization Engine reflect the latest changes in inventory, merchandising, customer behavior trends, and more.
RichRelevance’s response time to real-time intent and customer microtrends is unparalleled in the industry. As customers interact with recommended products, RichRelevance’s built-in feedback loops inform the system about the performance of products and recommendation types.
The enRICH Engine enables retailers to integrate data from offline transactions with existing data on individual and group behavior in order to deliver more relevant recommendation types and content. The technology can also be integrated with marketing tools like email, site navigation, ratings and reviews, and more.
RichRelevance is the only vendor to provide third-party developers with access to the data and technology necessary to create new applications that leverage consumer behavior to innovate groundbreaking new eCommerce solutions. This introduces limitless possibilities for mobile and social networks that require user-based filtering and display of product catalog or ad inventories.