Retailers can monetize with relevant brand advertising.
The leader in e-commerce personalization is now offering a personalized monetization solution—which starts and ends with the shopper. RichAds© allows retailers to introduce a new source of revenue to their retail site, advertising dollars.
With RichAds enabled on your retail site, every new site session drives revenue—whether the visitor makes a purchase or not. The RichAds platform facilitiates specialized brand sponsorships through personalization and search that directly add to your bottom line with each page view.
Complements the Shopping Experience
RichAds placements add value to the shopping experience by exposing the consumer to relevant, compelling and high quality advertising. With video testimonials, trailers, reviews, promoted products and other creative assets, shoppers get the content and offers they want—when they want them—as they research and complete purchases. For retailers who already have our RichRecs solution implemented there is no additional integration.
Built for Online Retail
Our ad server was built to support innovative ad units that blend the shopping experience with monetization efforts. We target the right consumer at the right time using first-party data from the retailerʼs own site in combination with our industry-leading personalization technology. The only solution on the market that solves for retail challenges, our ad serving technology includes:
- An intelligence layer that leverages our personalization engine. No irrelevant ads!
- Retail-focused targeting parameters—such as a exact/broad shopping keywords, brand product pages, and retail category share-of-voice.
- Scalability that reacts to the consumer as she defines her own shopping aisle.
- Campaign reporting based on retailer sales and share-of-voice metrics.
- 3rd Party Integration with your website search provider (Endecca and others) to facilitate Searchandise Ads.
This same ad-serving technology can also be leveraged to serve standard and non-standard IAB ad units.
A Turnkey Solution
Let us do the work! Our experienced national sales team brings in advertising dollars from top-tier brands to effectively monetize your site. Hands-on every step of the way, our advertising team handles creative services, ad operations and campaign/agency management. The program can even work harmoniously with existing trade dollar programs.