The newest member of the {rr} Product Suite, CNET Intelligent Cross-Sell recommends cross-sells and upsells driven by a rich database of more than five million technology and consumer electronics products.

Specialized for companies in the technology, consumer electronics and office products categories, CNET Intelligent Cross-Sell delivers unprecedented compatibility and product affinity in its accessory cross-sells and product upsells. Utilizing deep product profiles from the proprietary CNET DataSource™ database, Intelligent Cross-Sell comes preloaded with customizable best practices merchandising rules that match products by specific product attributes such as key selling features, price points, technical compatibilities, and brand affinity.

Product “Knowledge” is Power

With a built-in database of five million products and more than 100 million attributes, Intelligent Cross-Sell knows the details of each product—such as brand, dimensions, compatibility, technical specifications, pre-installed software, and manufacturer warranty information.

  • Compatibility
  • Key selling features
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  • Technical specs
  • Price percentiles
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  • Warranties
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    Cross-Sell Accessories

    The system’s wealth of data ensures recommendation of an appropriate variety of accessories, matched intelligently to the base product’s characteristics. In the left example, the system identified:

    • A perfectly sized carrying case for the 15” laptop
    • Microsoft Office Professional, matched to the presence of Windows 7 Professional in the base product
    • The manufacturer’s recommended warranty

    Upselling / Offering Alternatives

    When upselling, Intelligent Cross-Sell can select compelling alternatives within retailer-specified parameters as well as communicate detailed feature comparisons to the consumer. For example, upsells for a television can be programmed to include only televisions with higher-grade feature sets but with prices within 20% of the base product. The automatically generated recommendation-specific selling text is then correspondingly customized: “Larger Screen, Faster Pixel Response, and Greater Resolution. Only $100 more!”

    Intelligent Cross-Sell adds a unique, extra layer of intelligence and product knowledge to RichRelevance’s RichRecs solution, which already utilizes personalization, wisdom of the crowds, and adaptive learning to power and optimize its 60+ algorithms such as “People Who Looked at This Ultimately Purchased.” Together, RichRecs and Intelligent Cross-Sell enable a superior personalization experience for the technology, consumer electronics, and office verticals—combining best-in-class behavioral recommendations with the industry’s most comprehensive database of product attributes and compatibility data.

    Merchant Controls

    As with every RichRelevance product, Intelligent Cross-Sell provides a hands-on dashboard to access performance data as well as customization controls essential to online retailers. Intelligent Cross-Sell automates product matching and recommendation-specific selling text so that retailers need only make simple adjustments to rules to help achieve their business objectives. For example, retailers can adjust rules to change or support brand affinity, product assortment, user experience and partnering. Using the point-and-click interface, retailers can extend or override individual best-practice rules or create custom rules to be applied at any level: for a particular product SKU, across a product category, or even catalog-wide. The dashboard even enables immediate preview of changes.