
This Speak Geek paper discusses the importance of choosing vendors that have doubled down on their infrastructure, architecting cutting edge systems that remain unaffected no matter the level of a retailer's site traffic.

In this SpeakGeek paper we take you under the hood of the RichRelevance enRICH™ Platform, the core technology that powers the RichRelevance line of personalization products, to show how it delivers not only some of the most powerful purchase recommendations available, but also some of the most helpful, personalized guidance during every stage of the customer lifecycle.

To address growing numbers of customers and amounts of data to analyze and process, RichRelevance turned to the Apache Hadoop open-source project for distributed data storage and processing. In this Speak Geek paper, we’ll explore our use of this unique set of tools and how it has allowed us to easily scale in response to constantly changing customer demands.