School is in session!
A host of timely contentwebinars, white papers, briefs and blogs has been designed to keep you on the top of your game heading into the crucial 4th quarter and holiday season.
Lesson #1: Respect the Shopper Webinar
Paco Underhill, CEO, Envirosell and Author of the retail bestseller Why We Buy
David Selinger, CEO, RichRelevanceBest selling author and retail expert, Paco Underhill and David Selinger, CEO of RichRelevance, discuss the rapidly changing brand and retail environments where consumers now shop across channels—physical stores, the Internet, catalog, and mobile. Harmonizing the customer’s brand experience across these channels involves much more than mimicking online what occurs offline. This webinar is the taping of the exclusive Respect the Shopper research briefing in Chicago.
Lesson #2: Cross-Channel White Paper Series![]()
This series presents new findings on the consumer of today who shops across channels—physical stores, the Internet, catalog, and mobile. Retailers not only need to accommodate the complex behaviors of this type of consumer, but also provide dynamic, engaging experiences at whichever touch-point the customer chooses to engage. You will receive two white papers:
Lesson #3: Delivering Brand Values in e-Commerce - Three-Part Series
Why Trustworthiness, Helpfulness, and Relevance Matter
In a recent study, Forrester Research found that the most popular online brands share particular characteristics in the minds of consumers—namely trustworthiness, helpfulness and relevance. Forrester’s takeaway? Online retailers need to find a way to emphasize their brand’s traditional values, ensuring these transcend today’s multi-channel shopping experience. In this three part series we will investigate each of the three top tier attributes and how they can be developed in the online shopping experience.