BuildTM opens the doors to endless personalization possibilities, with access to API-based personalization tools that manage and route data from any source to integrate personalization into any application.

Unique to Build

SEGMENT APIs

Target customers with the right marketing message on one or multiple channels, based on behavior, attributes, interests, etc.

OMNICHANNEL DATA

RichRelevance can ingest data from any touchpoint to manage and reroute to wherever you need it.

USER PROFILE SERVICE

Identify and store real-time customer activity or query customer attributes to use within any customer application.

An Innovation Workbench

Build™ provides the building blocks needed to create innovative and differentiated customer experiences through data. The Build™ workbench helps retailers experiment and test innovative ideas and deploy them faster than ever before to obtain a clear competitive advantage.