Today’s Empowered UK Shopper: Connected And In Control
How has shopping behaviour changed in recent times, and what can a retailer do to capture more customers? RichRelevance and Bazaarvoice first commissioned Forrester Consulting in 2009 to answer this question in the US, and found that tools that provide access to other users’ opinions effectively drive customer loyalty. In September 2010, RichRelevance and Bazaarvoice again commissioned Forrester Consulting—this time to explore the behaviour of UK and European consumers.
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