The Online Shopper’s Need For Speed
Everyone has experienced the frustration of a slow site, and most of us have abandoned a search or purchase because of delays in navigation. This paper investigates how no matter how relevant and rich the online experience (ratings, reviews, recommendations), without a timely upload — meaning a fraction of a second — retailers will lose sales to the tune of 1% for every 100 milliseconds in delay (Google Search/Microsoft’s Bing, 2009).
Please complete this form to receive The Online Shopper’s Need For Speed via email.