Harmonizing the Cross-Channel Experience & Best Practices
Two parallel versions of this white paper are available. The first edition is focused on the North American market and the second looks at the EU market.
Harmonizing the Cross-Channel Experience
This first paper in the Respect the Shopper series presents new findings on the consumer of today who shops across channels—physical stores, the Internet, catalog, and mobile. Retailers not only need to accommodate the complex behaviors of this type of consumer, but also provide dynamic, engaging experiences at whichever touch-point the customer chooses to engage.
Cross-Channel Best Practices
This second paper in the Respect the Shopper series investigates best practices in addressing channel transitions by illuminating five principles for improving sales and loyalty.
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