Shopper Marketers Can Own the Digital Aisle
The traditional, nicely packaged shopping funnel has transformed into today’s ever-changing cyclone where consumers can seamlessly utilize numerous online and offline tools within the purchase consideration process. This paper investigates what this digital shift means for traditional shopper marketing techniques. In addition, what is the future of shopper marketing within the online retail environment? And what digital tools are the most effective in helping consumers along the increasingly complex path to purchase?
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