Delivering Brand Values in e-Commerce: Why Trustworthiness, Helpfulness, and Relevance Matter
Three-Part Series
In a recent study, Forrester Research found that the most popular online brands share particular characteristics in the minds of consumers—namely trustworthiness, helpfulness and relevance. Forrester’s takeaway? Online retailers need to find a way to emphasize their brand’s traditional values, ensuring these transcend today’s multi-channel shopping experience. In this three part series we will investigate each of the three top tier attributes and how they can be developed in the online shopping experience.
• Part One: Trustworthiness – Available for download
• Part Two: Helpfulness – Coming soon!
• Part Three: Relevance – Coming soon!
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