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Finding Your Audience White Paper
This white paper helps advertisers put a stop to wasted impressions in order to impact the consumer on their path to purchase. It examines what the rise of mobile devices and resulting “ubiquity of screens” means for brands and offers concrete strategies to shift media investments to directly align with consumers as they shop and research products through multiple vehicles (online, social, mobile, flash sales, etc.). “Finding Your Audience” goes beyond theory to provide a step-by-step guide to define the right target audience, determine where and when to reach them, and pinpoint the method that will have the largest brand and sales impact.
“Finding Your Audience”
The 12 Months of Christmas White Paper: Year-round online retail best practices for a spectacular holiday season
This whitepaper offers an annual calendar of best practices, culled from what (and how) today’s shoppers expect their favorite brands and retailers to deliver.
“The 12 Months of Christmas”
Did You Know? White Papers
A series of insights and briefs to familiarize brand marketers with the new landscape of Shopping Media on premium retail sites.
“Flattening the Fold: Why the Greatest Advertising Sin Doesn’t Always Apply”
“Shopper Marketers Can Own the Digital Aisle”
“Owning the Moment That REALLY Matters in Online Retail: Online Best Practices for the CPG Marketer”
Respect The Shopper White Papers
Welcome to a new era of retail—where the shopper is in charge. With rapid technology advances and ubiquitous access to the web, consumers now engage with brands and stores across channels, using whichever method(s) suit them best. This white paper series explores how and why retailers need to provide dynamic, engaging experiences at whichever touch-point the customer chooses to engage.
“The Path to Personalization for e-Commerce”
Envirosell Cross-Channel Series
“Delivering Brand Values in
e-Commerce”
The “New” Rules of Engagement White Papers
This white paper series investigates key take-aways that online retailers should consider in managing their businesses in this a “new” economy where consumers are seeking validation and confidence in their choices.
Driving Relevant Experiences
The Online Shopper’s Need For Speed
Today’s Empowered UK Shopper: Connected and In Control
Speak <Geek> White Papers
A technical thought leadership series on how to prioritize and actualize personalization on e-commerce sites.
“RichRelevance Infrastructure:
A Robust, Retail-Optimized Foundation”
“Inside the RichRelevance Platform: Dynamic Ensemble Learning”
“RichRelevance Distributed Computing: Creating a Scalable, Reliable Infrastructure”