Download our latest thinking.
Hill Climbing White Paper
Hill Climbing describes the next big thing: an approach for our data-driven age that not only cures the IT headaches caused by all that Big Data, but provides a path away from organizational politics and toward a true meritocracy, ultimately fostering a leaner and more democratic corporate culture.
The Power of ME White Paper
Whether you’re on the retail or brand side, personalization has the power to enhance the overall experience for the shopper—regardless of channel—while helping you raise performance level and ROI on all your business objectives.
“The Power of ME”
Shopping Media Insights White Papers
This white paper series helps brands define the right target audience and pinpoint the method that will deliver the most significant brand and sales impact, while offering retail-specific use cases that enable market understanding and new metrics that help maximize ROI.
“Finding Your Audience”
“Measuring Shopping Media”
The Future of Shopping White Paper
The future of shopping rests on a few incontrovertible facts: social media is here to stay, your customer is definitely mobile, increasingly local… and probably female. As customers change the way they research and buy your products, it’s imperative that your marketing strategies stay one step ahead of the game.
“The Future of Shopping”
The 12 Months of Christmas White Paper: Year-round online retail best practices for a spectacular holiday season
A robust holiday season entails advance planning. This white paper offers an annual calendar of best practices, culled from what (and how) today’s shoppers expect their favorite brands and retailers to deliver. It’s never too early to start strategizing to secure year-round powerful, personalized and profitable customer engagement.
“The 12 Months of Christmas”
Did You Know? Shopping Media White Papers
This series of insights and briefs helps brand marketers to familiarize themselves with the new landscape of Shopping Media on premium retail sites—a unique solution for advertisers to get closer to their most valuable customers, deeper in the purchase funnel.
“Flattening the Fold: Why the Greatest Advertising Sin Doesn’t Always Apply”
“Shopper Marketers Can Own the Digital Aisle”
“Owning the Moment That REALLY Matters in Online Retail: Online Best Practices for the CPG Marketer”
Respect The Shopper White Papers
Rapid advances in technology and ubiquitous access to the web means that today’s retail shopper is in charge. This white paper series explores how retailers can provide dynamic, engaging experiences at whichever touch-point the customer engages—in a relevant, respectful manner that always puts the customer at the center.
“The Path to Personalization for e-Commerce”
Envirosell Cross-Channel Series
“Delivering Brand Values in
The “New” Rules of Engagement White Papers
This white paper series investigates key take-aways that online retailers should consider when managing their businesses to engage consumers that increasingly seek validation and confidence in their choices.
Driving Relevant Experiences
The Online Shopper’s Need For Speed
Today’s Empowered UK Shopper: Connected and In Control
Speak <Geek> White Papers
This technical thought leadership series explores key IT infrastructure and technology innovations that RichRelevance has prioritized in order to deliver unparalleled dynamic personalization on e-commerce sites.
A Robust, Retail-Optimized Foundation”
“Inside the RichRelevance Platform: Dynamic Ensemble Learning”
“RichRelevance Distributed Computing: Creating a Scalable, Reliable Infrastructure”